About Go-Coco
Our Impact, Our Purpose
At the heart of Go-Coco is a deep commitment to people and planet. Our products were originally created by our founding partner, a long-term soaper based in Cornwall, whose decades of experience and passion for chemical-free living shaped every formula. Her craftsmanship and dedication laid the foundation for a truly natural alternative to conventional cleaning.
As the Go-Coco brand continues to grow, we’re proud to have formed a meaningful partnership with a charity that empowers Haitian and Dominican women who have overcome unimaginable hardship. This collaboration marks the beginning of a powerful journey — one that will soon see these incredible women playing an essential role in bringing our products to life.
Through every purchase, you’re helping us build a future where these women have access to safe employment, education, protection, and purpose. Together, we’re not only working toward a cleaner world, but a more compassionate one too.
We believe in the beauty of business—transforming even laundry into a powerful force for change in people's lives.
The Brilliant Bar
100% coconut oil soap bar.
Pure, simple, and brilliantly effective.
Powerful, non-toxic, effortlessly lifts stains.
Gentle enough for silk, wool, and cashmere.
The Brilliant Bar
What is 'The Brilliant Bar'
What is 'The Brilliant Bar'
The Brilliant Bar is a pure, plant-based laundry soap, handmade entirely from 100% saponified coconut oil. it’s as clean in formula as it is in conscience. Biodegradable, non-toxic, and safe for the planet.
Designed to lift stains, such as, fake tan, make up, blood and any oil or grease stain. Suitable for both white and colourfast fabrics and does not weaken fibres. The Brilliant Bar is your everyday essential for eco-friendly cleaning — from laundry to home care.
Simple to Use
What is 'The Brilliant Bar'
Rub directly onto stains before washing.
Grate into warm water to hand wash delicates.
Also perfect for household cleaning.
Coming Soon
The Gentle Force
The Gentle Force
The Gentle Force
Natural Laundry Powder
Made with 100% coconut oil soap with added minerals.
Cleans clothes without harsh chemicals and dyes. Gentle on your skin and kind to the planet. Use it like your typical detergent, it is tough on stains but gentle on fabric and it is fragrance free.
100% biodegradable, safe for the environment and septic tanks.
Natural bleaches effectively remove stains and brightens whites.
Suitable for hand washing delicates like wool cashmere & silk.
No fabric softener is needed.
The Bright Out
The Gentle Force
The Gentle Force
Natural Oxygen Bleach
Non-toxic alternative to chlorine bleach.
Removes stains, deodorises, and brightens whites.
Safe for septic tanks and greywater systems.
Use in laundry or around the home.
Natural Oxygen Bleach is a safe, non toxic and biodegradable alternative to chlorine. When dissolved in water it releases oxygen which acts as a powerful stain remover bleach. and deodoriser. It breaks down harmlessly to oxygen, water and sodium carbonate (washing soda). It is effective as a disinfectant on both bacteria and viruses.In your wash it brightens colours and prevents fabrics from becoming yellowed.
Not suitable on linen, wool or silk
The Names Behind The Brand
Davina Howes – Founding Partner
Davina Howes – Founding Partner
Davina Howes – Founding Partner
Davina Howes began her career in fashion as a buyer for Joseph during the 1980s and ’90s, traveling seasonally to Tokyo, New York, Paris, Milan, and London to curate collections and spot emerging trends. Closely involved in the early development of Joseph Tricot, she worked alongside the brand’s namesake, helping shape its distinctive aesthetic.
Her transition into interiors came naturally with the opening of Joseph pour La Maison, a concept she helped lead, blending her eye for fashion with a growing love of fabrics, textures, and space. This sparked a long-standing passion for interior design, where she continued to channel her creative energy into thoughtful, tactile environments.
A deeply intuitive and imaginative thinker, Davina has always been drawn to the process of making — developing products that reflect both form and function. Her creativity spans disciplines, from interiors to outdoor living, always grounded in a love of craftsmanship and materials.
A committed environmentalist and animal welfare advocate, she now lives close to nature — growing her own food, living simply, and surrounding herself with animals. Her lifestyle reflects her values: intentional, creative, and rooted in care for the world around her.
Juliet Mayhew – Co-Founder
Davina Howes – Founding Partner
Davina Howes – Founding Partner
Wife. Mother. Humanitarian. Visionary. Adventurer.
Juliet is a dynamic force in ethical entrepreneurship and creative innovation. She champions sustainability and social transformation, offering a natural alternative that reflects her commitment to environmental responsibility and community empowerment.
Her journey began in Queensland, Australia, where she was immersed in humanitarian missions alongside her parents, both medical professionals and human rights activists. These early experiences ignited a lifelong passion for global advocacy, leading her to co-create initiatives like Climb4Freedom, an expedition aimed at combating human trafficking.
She has also worked across the performing arts and media — from West End stages to recording with the Royal Philharmonic Orchestra, and presenting for networks including Fox TV and the BBC.
Juliet’s legacy vision is to empower the next generation. She is passionate about mentoring young women and encouraging inspirational role models to step into leadership. Her belief that “mentoring is an essential leadership skill” underpins her commitment to personal growth and community development.
Her identity as a wife and mother grounds her; her spirit of adventure propels her. Whether behind a brand or in front of a camera, Juliet’s mission is clear: to live with purpose and to spark positive change.